Founded in 1930 by Giacomo Morra, he pioneered Alba White Truffle products. Giacomo’s vision led to global truffle appreciation and the International Alba White Truffle Fair. He gifted the Truffle of the Year to famous figures. Today, the Bonino family runs the iconic Piazza Pertinace company, symbolizing Alba’s culinary history.
The Tartufi Morra was founded by Giacomo Morra in 1930 in Alba.
It was the first company in the processing and marketing of the White Truffle of Alba “Tuber Magnatum Pico”.
Morra was a brilliant marketer: he invented the Alba Truffle Fair and had the idea of giving the biggest truffle of the season to celebrities of the time: Marylin Monroe, Winston Churchill, Hitchcock, among others.
Tartufi Morra is the only company that can display the coat of arms of the city of Alba in its logo. There is an indissoluble link between Tartufi Morra and Alba: a union that has lasted for generations. A company that is now renowned throughout the world. The brand is a symbol of the history of Italian cuisine.
Today, the company is run by the Bonino Family.